The Power Of Sales: Make Huge Profits With Discount Pricing – FA116

Can You Put Your Products On Sale And Still Be A Profitable Company?

That’s basically the question posed to me by my guest co-host Lain Ehmann of LayoutADay.com.

She wanted to have a conversation around discount pricing and whether it was good for business. If it was good for business, how could it be used profitably?

One major downfall of discounting is that it can cheapen your brand to the point no one will pay prices you need to remain in business.

In this episode, Lain and I give you:

  • types of discounting you can do,
  • when to use discounting,
  • how to build a list of buyers using sales,
  • reward your loyal customers,
  • and how to make all of it profitable.

This is a practical guide to having sales on your products while still building a valuable brand. Listen in and start using discounting properly.

Tim “Scratch-n-Dent” Conley

FA116 – Profitable Discounting

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  • I enjoyed this Foolish Adventure. When you said what’s left I did feel that you should go on though, those were interesting subjects 🙂 Hopefully in the future!

    • Pricing is a topic that can be talked about for hours and hours and still not cover all the details.

      I’m glad you liked it.

  • Dan

    Enjoyed listening to this one guys, thanks for the shout ! 😀

  • Kate Luella

    Hi Tim, I’m a fan of Lain and her site. I think her point about having 100 products, and putting them on sale when they are overlooked is valid. Your response was to give them more attention and that would be better than a special offer. I personally dont’ think you are understanding Lain’s situation here because 100 products, attention over and over, it’s just not possible. I guess she could outsource that, I think one of you (probably Lain) sugested she add it to another product 1/2 price or something as a special offer, yeah, I’d be doing that if I was Lain, because the emotional and business time invested to “re-hash” these products is just not viable. Also her buyers would be aware of a “re-haseded” product, and I imagine Lain wouldn’t want to get caught out there either. Grouping 3 together at a special price was also a great idea Tim.

    Overall a great chat about pricing and sales, and something I hear people saying “don’t do” but observe many bloggers still doing, with great success. I interviewed James Schramko about this exact topic the other night and he just was not happy about discounting at all. We agreed to disagree, that’s all I’ll say there… LOL
    🙂
    Kate