From Rapper To Info-Product Entrepreneur With Greg Rollett – FA114

Create A Personal Brand To Propel Your Business Success

What can a former rock band rapper teach you about becoming a successful info-product entrepreneur?

Greg Rollett of the Product Pros shares how he started making money online by teaching other bands how to book gigs. From that beginning he started building a brand around his knowledge of marketing and booking bands and became the go-to guy for bands wanting to make more money selling their music.

Now Greg makes info-products for others. His company helps create a “celebrity” brand for professionals (even lawyers! JK). Personal branding has transitioned into celebrity branding because our culture has defined celebrity as equal to subject authority. That means if people recognize you in your industry they will automatically see you as the most trusted authority in your industry.

Think Martha Stewart, Oprah Winfrey, Rachel Ray, Dr. Phil or Dr. Oz, but for plumbers, lawyers, and cake decorators.

Celebrity branding is a very powerful strategy for building a successful company so listen in to find out how to do it.

Enjoy your Foolish Branding,

Tim “Snookie” Conley
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13 Comments

  1. Great podcast Tim and Greg. Terrific topic and great tips. Tim, your last few podcast have been OUTSTANDING! Thanks for all you do.

  2. I really enjoyed this. Tim’s been on at me to get ‘celebrity’ status, it’s been kind of nerve wracking putting myself out there, but it pays off. I’m seeing people who actually prefer my style to that of the big names in my niche and who want to buy what I have to offer ’cause they know, like and trust me.
    So much good info! I must listen to this one again!

  3. This was truly a great episode. Paddleboarded a bit longer just to finish the episode. Tim – I saw a photo of you and the hair from Lifestyle Business Podcast..New respect man! Love your show.

  4. I think there are 2 teaching niches where one does not need to excel in the subject expertise. One would be giving motivation or energy(less tension) …. services like afformations, hugs and clever drugs. Second would be more about teaching technology: planning help, research methods, recognizing the bridges and gaps. [I am an average snowboarder yet I can teach a kid with a mix of correct challenges, explanations and empathy better than a ski ramp champ]

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