Harness The Power Of The Social Media Marketing Machine With Rick Mulready – FA169


The Never-Ending Path To Mastering Social Media…

Staying ahead of the game in the ever-changing landscape of social media can be a seemingly impossible task.

So how can we as small business owners figure out what’s working now, what will work tomorrow, or if it’s even worth doing in the first place?

To work us through this super important subject is a fellow podcaster, Rick Mulready, host of the Inside Social Media podcast. Dismissive of the ‘guru’ tag and a proud student of the evolving social media world, Rick has been interviewing the brains behind some of the world’s biggest and widest reaching social media campaigns.

From Nickelodeon to GE and all the way up to NASA, he has learnt what makes social media marketing work for the big players, and how to apply these same strategies to small businesses.

If you find yourself uncertain when it comes to pushing your brand in to the crowded world of social media, or are unsure of how to make yourself heard through all the noise, then be sure to listen in to this week’s episode.

It’s All About Building Relationships…

  • Overcoming social apprehensiveness.
  • How to ensure you’re not wasting your time.
  • Picking the right platforms for your desired result.
  • How to effectively convey your story.
  • Old vs. new school techniques for building brand recognition.


Enjoy Your Foolish Adventure.

Harness The Power Of The Social Media Marketing Machine With Rick Mulready – FA169
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  1. Great insight. I agree with you, Tim. Old school is still the best way to build a brand (trust). The technology (social media) is simply a way to leverage the old school techniques. It seems SM is best to distribute value (content) and keep fans updated. But, social media will never replace old fashioned “coffee talk” and kneecap to kneecap relationships.

  2. Tim, you are so much better than this…

    It’s sad to hear an episode of The Foolish Adventure that contains almost nothing of value.

    At one point Rick essentially said, “Social media is of little merit but don’t complain because it only takes 10 minutes to write some replies on Twitter.” I think this says it all 😉

    – Karatoon

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