First full week of batching client work complete… the verdict.

I made the decision to batch my client work at the first of the year. It took January to get most of it in order. Here was the plan: Do all client activities on the first and third week of each month. During the first and third weeks all client work would be done on Tuesday, Wednesday, and Thursday. Monday and Friday of the first and third weeks would be buffer days. The second and…

Continue Reading...

The 2 Year Path To Inbound Marketing

You're 96 podcast episodes from being a top thought leader in your market.   You're 48 blog posts away from steady inbound leads.   You're 6 white papers/special reports away from converting your inbound leads.   You're 1 referral system away from continuous high-quality clients. In the next 2 years you could release 96 episodes to showcase your expertise and extend your peer network. You can also gain "borrowed" authority by interviewing people who are…

Continue Reading...

Is Your War Chest Full?

In medieval Europe, citizens stored their armor and weapons in a wooden box in their home to be made ready at a moments notice. They swore an oath to take up arms whenever their lords called upon them in times of need. Kings and lesser lords literally had chests full of gold, silver, jewels and other valuables to be used in times of great difficulty or for raising an army to defend the land. These…

Continue Reading...

Deal Flow

You've heard the cliche' that sales is a numbers game, right? Well, it's true. Want to make more revenue? Increase your deal flow. Deal Flow: The number, speed, and duration in which opportunities come to you. "Do one thing every day to attract a new project or client." ~ Dan Kennedy Dan Kennedy did at least one thing every single day for around 30 years to make sure opportunities would come to him -- even…

Continue Reading...

The Problem Isn’t The Problem

Over the past couple years, I've gotten closer and closer to a cohesive methodology to help my clients that is based around what I'm calling the Entrepreneurial Executive Vision. I'll post about several discussions I had in Thailand, but will make them anonymous as to protect the identity of those I coached on transforming from hustling entrepreneur to executive entrepreneur. There are two lessons from this discussion: the first is your problem isn't the problem,…

Continue Reading...

The Artist, The Craftsman And The Industrialist

John Ruskin, an art critic in the 1800s, lamented the loss of art and craftsmanship with the rise of industrialism. He wanted to see a resurgence of quality materials made by the hands of highly skilled artisans and not the soulless mass produced and shoddily built factory products. What do the writings of Ruskin, who influenced William Morris, the father of the Arts & Crafts Movement (one of my favorite design periods), have to do…

Continue Reading...

When A Bias For Action Is The Wrong Action

I was coaching a very good friend while in Chiang Mai about his ambitious business goals and he was running through how to get it kicked off. He was currently between launches (scheduled break) that he is doing for clients and was getting antsy that he wasn't moving towards his bigger future. In our discussion we narrowed down that he needed to focus his marketing toward affluent men between about 30 and 55 so he…

Continue Reading...

WTF Is A Productized Service?!

TL;DR A productized service is a method of selling deliverables/results that typically require human labor that removes Time For Money from the value proposition. It doesn't matter to you or the client how much time went into the creation of the deliverable or results. Long before I knew it was a thing, I started packaging my services to make the selling process easier. Back around 2006 I got into infoproducts (helping some how-to-make-money guys sell…

Continue Reading...

Do The Hard Things

I got involved in a discussion about ambition versus lifestyle design when a guy asked if he and others were playing too small with their businesses and their lives. It quickly devolved into judgements about others' lifestyle choices that didn't match their own. I decided to change up the conversation. Maybe it will be useful to you too. Instead of asking, “Are you playing too small?” try asking, “Am I doing the hard things my…

Continue Reading...