Today on TIM411, Tim answers the question, “If we’re not ready or capable to bring on new customers, how do we stop marketing, but not dry up the sales pipeline?”
This question is really about flattening the feast-famine cycle that many B2B service providers get into. It also happens in product businesses when they sell out of product, months go by before new stock comes in and then they have to build up demand again.
This episode talks about how to forecast and handle those down times.
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