EASY MONEY?

I just saw an ad on FB that reads: Marketing Agencies: If you're looking to increase your revenues this year, one of the easiest ways is to just start offering additional services. We just put together this cheat sheet of easy upsets you can offer your clients. Most of them just require a little set up and can add big recurring revenue to each client! In three sentences, "easy" is used twice and "just" is used three times. This shit is just easy. Except for Process Friction. If you just add a service here and a service there without figuring out how…

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How To Transition From Consulting To Products

Tim answers a question from "The Danish Entrepreneur", "How can I transition from consulting to products?" Tim doesn't go directly at the question with a step-by-step answer on how to turn consulting intellectual property into a product -- both are a form of transferring knowledge and experience. Instead, Tim focuses on why. Why make the switch? If you think it'll be easier then you'll probably be unsuccessful at switching to products. If you want to add to your revenue and reach a bigger audience, then you'll probably succeed.

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Profitless In Southeast Asia:  A Case Study For Getting Past Bootstrapped

Profitless in Southeast Asia: A Case Study for Getting Past Bootstrapped

I had a discovery call with a prospective client the other day.  For privacy, I’ll call him Les. I ended up telling Les that I couldn't, in good conscience, take him as a client. When I first saw his application, I thought he would fit right into my specialty. I could potentially add a lot of value. However, after talking, we both agreed that my fee would put an undue hardship on his business. I gave him some advice on things that I felt he needed to fix immediately, but also gave him a new way of thinking about his…

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Authority: The Big Door In Your Business (Ultimate Guide, Part 3)

This is Part 3 of the Ultimate Guide to Increasing Your Income. If you haven't read Part 1 yet you can do that here, and Part 2 is here.  The most critical part of marketing a service-based business is to create huge authority around your brand. You must be positioned as the most trustworthy, experienced and desirable player in your industry. Without that positioning, you’re going to have to scrape together clients with every bit of strength you have. You’ll have to justify your prices and provide lots of samples or case studies before you get started. In short, you’ll have…

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3 Little Hinges That Swing Big Doors (Ultimate Guide, Part 2)

This is Part 2 of the Ultimate Guide to Increasing Your Income. If you haven't read Part 1 yet you can do that here. In any entrepreneurial business, it's wise (and profitable) to have multiple streams of revenue. Markets change, audiences change, and you need to be prepared if you want your business to thrive over the long term. If you're running a service-based business, this is even more important. Not only is there a limit on how much you and your team can achieve each week, but doing all the work yourself is inefficient. You should not be a…

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The Ultimate Guide to Making More Money with Fewer Clients (Part 1)

Over the years, I've developed a very good way to make an excellent living delivering high-end B2B services. My goal when I started nearly 18 years ago was to make at least $100,000 with as few clients as possible. I wanted to take at least 12 weeks off and to travel as much as I wanted each year. While my number is significantly more than that these days, the system continues to work. I work when I want, where I want, as often as I want. When you're providing services, it's almost unheard of to have this level of autonomy.…

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How To 3x Your Revenue In 22 Months

This is what many founders think success looks like - all the plates spinning, with no hands required. A man stands alone on stage in a circus tent. In his hands are long, narrow stilts. Atop the stilts are porcelain plates, spinning wildly. He staggers around, just barely keeping each plate balanced. All it would take is one misstep, or the slightest tremor, for it all to come crashing down. To the huge relief of the audience, another man joins him on stage. The newcomer carefully takes some of the plates onto his own stilts, and the burden is halved.…

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How to Rapidly Increase Your Income

Dissatisfied with your small-time clients? Don't know how to go after bigger fish? I sat down with John Logar, business coach extraordinaire and owner of Consulting Unleashed, to dig into his system on how to position yourself to take on only highly targeted, highly motivated clients. He calls it the "Rapid Path to High Income". When you first start out as a consultant, small businesses are the easiest clients to pick up. They're the most common kind of business and easy to get to… but they also tend to be the most needy and demanding. Small businesses also tend to overestimate…

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First full week of batching client work complete… the verdict.

I made the decision to batch my client work at the first of the year. It took January to get most of it in order. Here was the plan: Do all client activities on the first and third week of each month. During the first and third weeks all client work would be done on Tuesday, Wednesday, and Thursday. Monday and Friday of the first and third weeks would be buffer days. The second and fourth week of the month would be dedicated to things like writing, interviews, other business activities and such. On months that had a fifth week…

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WTF Is A Productized Service?!

TL;DR A productized service is a method of selling deliverables/results that typically require human labor that removes Time For Money from the value proposition. It doesn't matter to you or the client how much time went into the creation of the deliverable or results. Long before I knew it was a thing, I started packaging my services to make the selling process easier. Back around 2006 I got into infoproducts (helping some how-to-make-money guys sell how to make money courses). That's when I realized that I could do both with my clients. If I repackaged my knowledge and experience I…

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