Why Don’t They Do What They Say They’ll Do?

Why don't meetings get people to do what was decided in the meeting? When tasks are doled out, why don't the tasks get accomplished, especially when people say they'll do the tasks? Here's what typically happens: Planning a project to be completed Everyone meets to discuss what the project entails, let's use a new lead magnet as an example. People chime in with their ideas of what kind of lead magnet, what the topic should be, what media to use and maybe even how to promote it. Everyone settles on an idea: an ebook with a few short videos to…

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Your Mediocre Marketing Is Meh

🔥 🔥 AIDA: Attention, Interest, Desire & Action 🔥 🔥 All marketing must fulfill each element of AIDA. Your's doesn't. I'm going to use marketing agencies as my example (specifically Contractor Dynamics, the company I'm an investor and advisor) because they sell marketing for a living so they should be amazeballs at it. Few are. But I might throw in some snark towards consumer product companies too since they operate in highly competitive markets. Marketing agencies operate as sales organizations. They do very little marketing since most of their business comes from prospecting activities. When they do put out marketing,…

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