If a salesperson has been getting a commission of approximately $50,000, then he/she won’t make much more than that next year. The good thing for entrepreneurs is that the salesperson is unlikely to sell less the next year. Earning Temperature Think about the thermostat that controls the temperature in your home. If you set the […]
Category Archives: Sales & Marketing
Content Marketing Is Full Funnel
An Eye-Opening Lesson One of my favorite lessons learned at MicroConf in Las Vegas last week was from Russ Henneberry of Digital Marketer. There are 4 parts to successful content marketing: 1) AWARE 2) EVALUATE 3) CONVERT 4) COMMIT My Content Funnel Wasn’t Full It was interesting to see where my content was falling […]
Authority: The Big Door In Your Business (Ultimate Guide, Part 3)
This is Part 3 of the Ultimate Guide to Increasing Your Income. If you haven’t read Part 1 yet you can do that here, and Part 2 is here. The most critical part of marketing a service-based business is to create huge authority around your brand. You must be positioned as the most trustworthy, experienced and […]
3 Little Hinges That Swing Big Doors (Ultimate Guide, Part 2)
This is Part 2 of the Ultimate Guide to Increasing Your Income. If you haven’t read Part 1 yet you can do that here. In any entrepreneurial business, it’s wise (and profitable) to have multiple streams of revenue. Markets change, audiences change, and you need to be prepared if you want your business to thrive […]
The Ultimate Guide to Making More Money with Fewer Clients (Part 1)
Over the years, I’ve developed a very good way to make an excellent living delivering high-end B2B services. My goal when I started nearly 18 years ago was to make at least $100,000 with as few clients as possible. I wanted to take at least 12 weeks off and to travel as much as I […]
Popup Or Die!
Bringing you another taste of The Forge Entrepreneurship Community. The Forge is where I share ideas that are, well, a bit more on the edge than what I post here. Also, there are nearly 150 other entrepreneurs in the group sharing their strategies, tactics and mindset for success. If you’re ready to mold yourself and […]
How I Lost A Million Dollars Ignoring Donald Trump
Confessions Of A Social Media Denier It wasn’t until Donald Trump came crashing onto the political scene in 2015 that I really saw the value of a social media platform. To be honest, I thought he was having a laugh that summer… and to some extent I still do. But having become a serious contender […]
An Expert Approach to Growth Marketing
In this post you’re going to get an exclusive insight into growth marketing – a dynamic, data-driven, customer-centric system of marketing. It’s one of the most powerful ways to grow your business, and you’re getting it straight from one of the sharpest experts in the industry. Note: this is not about growth hacking. That’s a […]
How to Rapidly Increase Your Income
Dissatisfied with your small-time clients? Don’t know how to go after bigger fish? I sat down with John Logar, business coach extraordinaire and owner of Consulting Unleashed, to dig into his system on how to position yourself to take on only highly targeted, highly motivated clients. He calls it the “Rapid Path to High Income”. When […]
Maximize Your Growth Opportunities With Table Selection
Jon Myers is an international man of mystery, the Keyser Söze of remote entrepreneurship. He calls himself a “wandering designer,” and is an internationally sought-after product developer and UI authority. After our last interview (in which Jon disclosed the nitty-gritty of his personal design model), I wanted to find out how he got to his […]