TIM411: When Should I Set A Lower Price Point?

Today on TIM411, Tim answers the question, “When should I set a lower price point?”

Tim is famous for saying “add a zero” when asked about pricing. He wants you to find a way to add so much value that customers would be willing to give you ten times more than they do now.

But not all markets, not all products can have a price increase without losing sales. So when should someone lower their prices? How best to do so?

Listen in and get Tim’s advice on lower price points.

Click here to get your question on TIM411.

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