TIM411: Automation Vs Customer Service – Err on the side of your customers

 
 
Today on TIM411, Tim warns of the hazards of automating away your customer service to make your business easier for you.

If you implement automation, make sure it makes things better for your customers and not just for your business. If you don’t your business will die away slowly or be weakened enough that a competitor can steal away your customers.

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