Is your business being dominated by one really big customer? Or are your running around like crazy trying to serve lots of small ones?
Figuring out who to serve is one of the more difficult jobs a founder faces. Who wants to turn down money, right? Turning away a really big customer could be devastating to your company, but taking that customer could prove just a disastrous.
On today’s episode, Tim discusses ways to analyze what size of customer you should serve.