Tim is back with another book recommendation and this one is a classic marketing book that is a must read — The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk! by Al Ries and Jack Trout.
Tim shares the Law of Candor which lowers your prospects defenses. They realize that if you’re willing to share a negative about your product/service or company then you’re probably telling the truth on the good things.
If you’ve not read this book, do so. Pick up a copy from Amazon and learn the laws today.
To get more entrepreneurship fundamentals, join Tim’s group: The Forge.